Skip to main content

Strategic Plan

United Way of Coastal Georgia improves lives in our community by promoting giving, advocating and volunteering in the areas of education, health, and financial stability.


Implement United Way’s goals of improving education, promoting healthy lives, and helping individuals and families achieve financial stability.


To become the acknowledged expert for achieving positive impact in areas identified as critical to Coastal Georgia.

Action Plan

  • Increase awareness of information and referral services so that the community will know how to gain access to agencies and programs
  • Revitalize the volunteer center to help connect people and agencies, optimizing volunteer resources
  • Re-evaluate/redesign Partner Agency funding policies
  • Fund strategic initiatives established by the Board of Directors
  • Establish clear expectations and accountability
  • Commit to and implement a single business model that drives impact AND increases revenue
  • Develop and leverage a plan to significantly increase giving of high net worth individuals (+$10,000 gifts)
  • Leverage the UW brand to deliver on the promise of quality, scale, and efficiency

Focus Planning by age Group

0-6 Years Old

  • Support collaborative efforts to increase educational preschool programs that reach more low-income children.

  • Examine opportunities to partner with public and private sectors.

7-12 Years Old

  • Support affordable after school and summer educational programs.

  • Focus on maintaining math and reading skills.

13-17 Years Old

  • Collaborate with existing agencies to develop a comprehensive plan.

  • Support programs that enhance continuing education and job training (e.g., internship programs, work/education related field trips, etc.).

18-24 Years Old

  • Collaborate with existing agencies and within current infrastructure to develop a comprehensive plan which, when implemented, will result in a decreased number of individuals in the age group of 18 to 24 years of age that are neither in school nor working.