2018-19 United Way Campaign Kicks Off Today In Coastal Georgia
LOCAL LEADERS STEP UP AS AMBASSADORS FOR ATYPICAL “JOIN THE FIGHT” FUNDRAISING DRIVE
United Way of Coastal Georgia Calls On Everyone in Glynn and McIntosh Counties to Join the Fight
BRUNSWICK, Ga., Sept. 6, 2018 – Some very familiar faces from Glynn and McIntosh counties are stepping up to lead the charge for this year’s United Way fundraising campaign in Coastal Georgia, which officially kicks off today.
You can expect to see them pictured individually on selected billboards and other signage throughout the area, as well as on social media platforms, delivering emotional messages and challenging local residents to donate and become part of “United We Fight,” the nonprofit organization’s nationwide campaign for 2018-19.
Among the local leaders participating as United Way ambassadors for the “United We Fight” campaign on Georgia’s coast are Shawn Williams, executive director of Coastal Outreach Soccer; Paulo Albuquerque, area manager for Georgia Power; Randal Morris, senior manager of public affairs for Georgia-Pacific; Scott Steilen, president and CEO of the Sea Island Company; Paul McKenzie, pastor of Bethel Evangel Community Church and director of legal compliance for Glynn County Public Schools; Judy Dodd, marketing director for Darien Telephone Company; Dr. Oatanisha Dawson, principal of Goodyear Elementary School; and Griffin Bufkin and Harrison Sapp, owner and pitmaster, respectively, of Southern Soul Barbeque.
The United Way of Coastal Georgia collaborates with a local network of agency service providers, government officials, school personnel, and volunteers to raise awareness and address issues involving the organization’s three signature impact areas: education, financial stability, and health.
This year’s “United We Fight” campaign takes an approach different from the way United Way typically conducts its annual fundraising drive, explained Virginia Brown, the president and CEO of United Way of Coastal Georgia.
“We are branching out this year, using well-known local leaders to make deeper connections with members of the community, to encourage people to give of their time, talents and monetary resources year-round.” Brown said. “We have also launched a ‘Text to Donate’ campaign, which makes giving easier than ever before. Simply send a text message to 91999, then type ‘fightunited.’ Donors can make a pledge right from a cell phone!”
The campaign spotlights what happens when the three fundamentals of opportunity – education, income, and heath – are not accessible. “You will see compelling outdoor and social media placements designed for Glynn and McIntosh,” said Brown. “Alongside an image depicting one of any number of various social plights, such as poverty, hunger or homelessness, an individual ambassador states what he or she is fighting for, while urging others to donate.
“The billboards are stark and attention-grabbing,” Brown added. “They are meant to remind area residents and businesses why it’s so important to contribute to United Way of Coastal Georgia, so we can address the most-urgent issues facing our community.”
In Glynn County alone, she pointed out, one-fourth of all children living here go hungry. In addition, about 20 percent of all families in Glynn and McIntosh counties live well below the poverty line. That 20 percent includes approximately 5,000 children under age 5.
“We appreciate immensely the participation of the respected business and community leaders who’ve joined the fight and we believe they will make a big difference in this campaign – by elevating awareness and helping educate the local community about these social issues, as well as inspiring people to take their own actions,” Brown stated.
“Remember, these leaders also represent industries and organizations that very possibly have employees who are benefitting right now from United Way programs. They are very cognizant of the difference that our United Way agencies and other partners can make.”
The campaign invites everyone throughout Coastal Georgia to donate by visiting the United Way website or by texting fightunited to 91999.