3 Weeks Before the Campaign
- Meet with your CEO
- Talk with previous campaign coordinator
- Talk with United Way staff
- Recruit your campaign team
- Analyze your past campaign
2 Weeks Before the Campaign
- Meet with your team
- Set your goals & objectives
- Set your dates/times and tell United Way
- Review all campaign resources
- Plan your special events
- Schedule United Way speaker
1 Week Before Campaign
- Confirm meeting location and time
- Personalize pledge forms
- Connect with United Way
- Send out endorsement letters
- Promote your campaign (put up posters, send teaser e-mails, etc.)
Week of Campaign
- Hold Workplace Campaign Kick-off
- Start meeting ON TIME!
- Acknowledge management support
- Hold company meetings
- Introduce program/agenda
1-2 Weeks After the Campaign
- Conduct special events
- Follow up on pledge forms
- Report results promptly to United Way
- Report results internally
- Analyze your campaign with your team
- Say Thank You
- Start a year-round communication program
20 Minute Campaign Meeting Agenda
1-2 weeks earlier, send an invitation from the CEO to all employees stating the purpose of the meeting. Distribute personalized pledge cards and brochures at the beginning of the meeting.
- 1 min. Coordinator’s opening remarks
- 4 min. CEO or management provides statement of corporate support and encourages participation.
- 5 min. United Way representative communicates United Way’s community impact message.
- 5 min. Agency speaker
- 5 min. Coordinator: Make the ‘ask.’ Invite the audience to join you in making a difference in people’s lives by giving to the United Way.