Campaign Timeline

3 Weeks Before the Campaign

  • Meet with your CEO
  • Talk with previous campaign coordinator
  • Talk with United Way staff
  • Recruit your campaign team
  • Analyze your past campaign

2 Weeks Before the Campaign

  • Meet with your team
  • Set your goals & objectives
  • Set your dates/times and tell United Way
  • Review all campaign resources
  • Plan your special events
  • Schedule United Way speaker

1 Week Before Campaign

  • Confirm meeting location and time
  • Personalize pledge forms
  • Connect with United Way
  • Send out endorsement letters
  • Promote your campaign (put up posters, send teaser e-mails, etc.)

Week of Campaign

  • Hold Workplace Campaign Kick-off
  • Start meeting ON TIME!
  • Acknowledge management support
  • Hold company meetings
  • Introduce program/agenda

1-2 Weeks After the Campaign

  • Conduct special events
  • Follow up on pledge forms
  • Report results promptly to United Way
  • Report results internally
  • Analyze your campaign with your team
  • Say Thank You
  • Start a year-round communication program

20 Minute Campaign Meeting Agenda

1-2 weeks earlier, send an invitation from the CEO to all employees stating the purpose of the meeting. Distribute personalized pledge cards and brochures at the beginning of the meeting.

  • 1 min. Coordinator’s opening remarks
  • 4 min. CEO or management provides statement of corporate support and encourages participation.
  • 5 min. United Way representative communicates United Way’s community impact message.
  • 5 min. Agency speaker
  • 5 min. Coordinator: Make the ‘ask.’ Invite the audience to join you in making a difference in people’s lives by giving to the United Way.

Phone: 912-265-1850

Physical Address
3400 Parkwood Dr
Suite A, 2nd Floor
Brunswick, GA 31520

Mailing Address
P.O. Box 877
Brunswick, GA 31521


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